Joico intensity colors Activator#
Joico intensity colors full#

Step 1: Apply to clean, dry hair 1/4 inch from the scalp “ This was the first photo shoot that I was responsible for,” she says.Discover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITY-these intensely concentrated pigments are designed to help you create over-the-top results that last up to 20+ shampoos.* Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. “ I didn’t expect the neon to be this bright,” she comments, “ and I was so impressed with the coverage of the pastel!” She was also thrilled by the overall experience. “ I was trying to interpret a sunkissed effect using shades of pink,” Ashley explains, “ so I wanted the hair below the occipital to be lighter.”Īshley reports that the results she obtained from the new pink shades exceeded her expectations. Some sections were solid and some were blends of the two pink shades, Hot Pink at the base melting into the pastel Soft Pink. After prelightening, Ashley applied the base shade to the new growth for a modern, “rooty” effect, then applied the two pink shades in alternating sections - horizontal in back and vertical in front around the face. The model began as a natural Level 5 with regrowth and faded mauve and blonde highlights. Mindful of the gradating pattern of a rose petal -deeper at the base and gradually lightening toward the ends- Ashley created this vivid yet feminine combination of pink hues on a rosy violet base.īase: Joico Vero K-PAK Color 4VR + 10-volume developerĪccents: Joico Vero K-PAK Color Intensity Hot Pink and Soft Pink “ They gave me the colors, a budget and unlimited creative freedom,” Ashley says. Once Ashley was notified of her win -and was sent amazing prizes like an iPad Mini and 24 tubes of Intensity- she was invited to create another shoot to showcase the two new Intensity pink shades. Winner of Joico’s “Extreme Colorist” Challenge, Ashley Spangenberg is Blushing Over the New Vero K-PAK Color Intensity Hot Pink and Soft Pink Shades! And in my experience they’re some of longest-lasting direct dyes available in the industry today, that also leave hair in the healthiest condition!”

All you have to do is swatch your formula on a piece of white paper to see the result. “ I love that they’re intermixable, and what you see is what you get. “ We work with them constantly,” she reveals.

Ashley, who co-owns AW Designs in Salem, OR, has been a raving fan for some time.

Joico intensity colors full#

*To get Ashley’s full formula and application step-by-step on this color-look go to: /intensityĪs far as endorsing Intensity shades for the competition, that part was easy.

Intensity Formula 1: 1/2 Magenta + 1/2 Ruby Red

Joico intensity colors Activator#

To create her winning entry, Ashley used the following Joico formulas*:īase: Vero K-PAK Chrome 1/3 N1, 1/3 V4, 1/3 RB + 2 parts Vero K-PAK Chrome Activator.The judges -Joico Vero K-PAK Color International Artistic Director Sue Pemberton, and Joico International Guest Artist Liza Espinoza and Joico Guest Artist Cherry Petenbrink- loved Ashley’s “Dark Berry Melt” - a dramatic combination of Intensity “Crystallize Collection” shades launched in January 2015: Sapphire Blue, Ruby Red and Amethyst Purple! She was invited to create a 90-second video focused on the Intensity shades and demonstrating an Intensity makeover. Ashley was one of a group of Joico Advisors handpicked to enter the challenge.